The following posts authored to date provide supporting perspective to dispute this claim:
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Recent Posts
- PeopleSoft was a Great Brand
- Brand Research is not Market Research
- Salespeople need to sell your brand
- Intel: State of the Brand
- Rebranding is about realignment
- Myth 1: Branding not important in a considered purchase
- Is Branding a means or an end?
- Positioning vs. Branding
- Brand in a considered purchase
- Tech CMOs: Marketing gets no respect
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